To open our discussion this month, here at the Candles of Eden Blog, on your most important asset – your personnel - I’ll begin with a talk about sales associates. Whether you’re an owner-operator of a business, or a manager, your job is to sell. That’s the reason your operation exists. When push comes to shove, you’re responsible for the business bringing in streams of revenue on a consistent basis. However, you cannot do it alone. This is where having great sales associates as part of your team can make life a whole lot easier for you.

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Using your blog to start a conversation with your SoyLuscious® customers is a great idea. But even better is when that community takes on a life of its own. When your community thrives and shares information and ideas among themselves, then you have an incredible opportunity to keep your finger on the pulse of your market. Continue reading this post…

We’re going to take a different approach to the blog here at Candles of Eden and offer you a variety of postings each month on one theme. We feel we can really explore a topic this way and give you a well-rounded view to approach the operation of your business with our products in a unique way. We’ll devote each month to a specific theme and really get to the heart of it with a series of postings that we hope you will find valuable.

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Using the Internet is of paramount importance for most businesses these days. It’s a great way to reach a wider audience and a way to connect with potential customers you may never have encountered through traditional marketing channels. With more households every year, using the Internet, it’s an efficient way to promote your spa in unique ways. You can use the web and Candles of Eden to increase your spa profits by utilizing some of the following suggestions.

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As a retailer or spa owner, that’s what you want to be when it comes to your customers’ thought processes. You want to be the name that pops into their head the moment they form a thought that begins the purchasing process. Think of the last time you realized you needed a product or service. May be it was something as simple and basic as a loaf of bread. Plain sliced white bread. What brand comes to your mind first when you say the words “sliced white bread”? There’s one that enters most peoples’ minds when it comes to this product. Why is that? It’s because this company worked very hard to build brand awareness.

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Squidoo was the brainchild of marketing guru Seth Godin in effort to fill a void that was surprisingly vacant in online media. It offers a free venue for users to create one-page sites, called lenses, about any topic they want…and make gathering content a breeze. If you remember last week’s article on creating a SoyLuscious® microsite and promoting it, you could do worse on either count than start with Squidoo. Continue reading this post…

You can’t be all things to all people as an owner-operator retailer. As much as you want to cater to everyone with the greatest assortment of products in every price range, you cannot do it as a smaller retailer and survive the retail game. Carrying a wide range of products in all price points is the stuff of big-box, mass-market retailers. Unless you’re one of them, you cannot enter the same arena they’re playing in.

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It’s no surprise that the use of soy candles is becoming increasingly popular across the nation. Candle aficionados now know that selecting soy candles to decorate and liven their home environment is not only a more financially and environmentally conscientious decision, but is a much healthier option as well. Continue reading this post…

Marketing means doing things in a way that continually grabs buyer’s attention. In today’s competitive business landscape, you cannot afford to take a run-of-the-mill approach to your merchandise and display efforts. You need to surprise your clientele continually with innovative and interesting displays that promote products, like your SoyLuscious® Soy Candles, uniquely.

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When you want a consistent supply of high-quality soy candles, in great variety, at great prices, then Candles of Eden is the place to be. The design of our wholesale program is to make the selection, ordering, and marketing of our candles a breeze for you, while offering you the opportunity to sell our elegant candles at a good profit.

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