You probably have a broad customer base shopping at your retail store for SoyLuscious® Soy Candles. However, even if you are targeting a specific market segment there is sure to be a diverse group of clients within that segment. You need to identify the sub-niches within your main market and tailor your promotional efforts to [...]

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In this week’s Candles of Eden SEO Primer, we’re going to talk about popularity. See, optimization is a lot like high school. There are the popular people…and then there are the rest of us. The popular kids all seem to know each other and hang out together…and breaking into that clique seems like an impossible [...]

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It’s ironic that what is encouraging for the farming community and the environment isn’t necessarily so for the average consumer’s pocketbook. Unfortunately, that’s the reality when it comes to soy wax pricing in 2008.

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Consider the lowly wick; the smallest component of a candle.  Just how important is a wick?  Does it really play that significant of a role in the burn ability of a candle?  After all, size, color and fragrance are what most people look for in a candle.  Let’s take a look at what makes a [...]

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While you may know all there is to know about SoyLuscious® Soy Candles, are you sure your staff does? It’s important they do so they can inform in a knowledgeable way the benefits of soy candles to your customers when you’re not there.

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Candles have a storied past across many cultures and today remain a part of life the world over. The word candle itself comes from the Latin word “candere” which means, “to shine” or “to glitter”. The illuminating, glittering, and warming effects of candles make them treasured objects no matter what their style or design.

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Candles of Eden wants all of you out there selling SoyLuscious® scented candles to have the most effective sites helping you sell your products online. So, we’ve decided to create an SEO Primer just for you. Each Thursday we’ll cover a new topic in an effort to help you make the most of your websites.

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The key to success in retail is to view your business through your customers’ eyes. Seeing your business the way your customers’ do means seeing your specific product lines from their viewpoint. Every inventory item you sell must answer a customer’s wants and needs. When you know what these wants and needs are you can [...]

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Candle retailers often get stuck in the rut of only offering one type of candle to their customers and they don’t consider many of the options that are available to them. Candles of Eden recognizes that not everyone is a fan of burning candles. For these people, we offer our SoyLuscious® Simmer Candles [...]

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The soybean is a soy plant product, which has many benefits. Uses for this versatile plant seem to grow each year. At Candles of Eden, we pride ourselves on being part of a growing force that is encouraging soy production in America. With an increase in soy farming, to supply various business sectors, the preservation [...]

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