The key to success in retail is to view your business through your customers’ eyes. Seeing your business the way your customers’ do means seeing your specific product lines from their viewpoint. Every inventory item you sell must answer a customer’s wants and needs. When you know what these wants and needs are you can promote the product effectively.

Your customers probably see SoyLuscious® Soy Candles differently than you. You may see these candles from Candles of Eden as an elegant line of products which can increase revenue and earn you a greater profit. That’s great! That’s what you’re in business for and you should view our quality soy candle line that way. However, you must look at the SoyLuscious® Soy Candle line and all your product lines on a deeper level.

Not that we’re getting highly philosophical here, it’s just you need to see Candles of Eden candles as not just an inventory item but as a product that meets needs. Your customers buy soy candles to satisfy specific desires. That desire may be a need for a new fragrance in the home or a new decor accessory that provides a nice ambience for evening reading.

It may be some of your customers want SoyLuscious® Soy Candles just for long soaks in a tub or Jacuzzi, with candles adding to the soothing atmosphere. Some of your customers may only buy soy candles during special seasons like Christmas and Thanksgiving and Easter. Whatever your customers’ needs, you have to know and understand them and then see how your SoyLuscious® Soy Candle line can meet them. This is where you walk to that area of your retail shop and look at your Candles of Eden products as if you were the customer not the proprietor of the business.

Here’s what a customer wants to see when looking upon your SoyLuscious® Soy Candles line:

  • They want to see product information explaining the benefits of soy candles. These can be small handwritten cards placed in front of a display.
  • They want to see open samples so they can touch and smell.
  • They want to see specific product descriptions and creative scent reviews. You can write these up yourself with a personalized handwritten touch. A nice elegant card describing all the attributes of the candle is something you can drop into a bag for further review when a customer is checking-out another purchase. They may read it at home, and try one of your Candles of Eden soy candles on their next visit.
  • They want to see products displayed that are complementary to candles. This could be bath salts, lotions, creams, books, pajamas, coffees, teas, or anything else that you sell. Your customers want as much full-service one-stop shopping as you can offer them. If you can offer them a complete relaxation package that includes SoyLuscious® Soy Candles then they don’t have to shop anywhere else. You gain sales through association selling which increases your profits.
  • They want to see suggestions for how to use SoyLuscious® Soy Candles as creative elements for special events and holiday seasons. They want unique suggestions for how a particular candle scent can highlight a specific occasion such as a dinner party.

That’s what customers want when it comes to buying. They want information and solutions that meet their needs. They do not come into your shop to buy a candle; they come into your shop to buy quality and comfort that enhances their home environment. Target your marketing efforts to meet those needs. See your SoyLuscious® Soy Candles the way your customers do. Make your store merchandising match their view of your candles. They will reward you richly if you do.