Marketing means doing things in a way that continually grabs buyer’s attention. In today’s competitive business landscape, you cannot afford to take a run-of-the-mill approach to your merchandise and display efforts. You need to surprise your clientele continually with innovative and interesting displays that promote products, like your SoyLuscious® Soy Candles, uniquely.

However, while the look of your displays are important, where you position them in your store is important as well. That’s why you need to burn (aka display) your SoyLuscious® Soy Candles at both ends of your retail establishment. You get your customers thinking of your elegant Candles of Eden product line more than once during their shopping experience when you do so. In addition, you get customers, especially new visitors to your shop, experiencing your entire store.

There’s a new supermarket in our town. We ventured in there the other day to an experience that had us see everything the store had to offer in one short shopping trip. We were looking for frozen fish fillets. When we entered the store, we found that there was a fresh fish section right at the front of the store. Canned and packaged fish were in aisle three; frozen fish was at the furthest aisle on the other side of the store. The same went for Dairy products. Milk and eggs were in one section of the store; however, cheese, yogurt, and milk-by-products were in an entirely different section of the store.

Normally someone wanting milk and yogurt would go to a traditional dairy section, and if that were all they were looking for that day, they’d choose their goods and head to the checkout. Breaking up a dairy department in a creative manner means engaging your customers on a tour of your entire establishment. You can do the same with your Candles of Eden products. Doing so allows you the opportunity to highlight the rest of your store and your other product lines.

You can feature a SoyLuscious® Soy Candle of the month on a front display along with some complementary product lines. Your regular candle section within your store’s main selling area can house a larger variety of scented soy candles from Candles of Eden. At the back of your store, or in another shelf area you can have a display of our wickless alternatives, SoyLuscious® Essentials Soy Candles, and our upscale candle accessories. You merely put a shelf-talker at each location reminding your customers to check out your other Candles of Eden products displayed throughout your store. This keeps them in motion and exploring your entire premises. On their way from the SoyLuscious® Soy Candle section to the wickless alternatives section they may pick up other products you display along the way.

This staggered merchandising or steps-along-the-way merchandising is a great way to get your customers to areas of your shop they may not usually visit. We are all creatures of habit. Many times, we enter a store and know exactly what we want and where to find it. We often perform our buying on auto-pilot. You don’t want your customers so used to your set-up that they do not wander to other areas of your store. Candle customers looking for your Candles of Eden products, all of which display in one section, may never see the other great product lines you have throughout your store. Breaking up your candle section and strategically placing different aspects of it throughout your shop is new millennium marketing that keeps your customers on alert for all you have to offer them.

We at Candles of Eden have the wide range of candles and candle accessories you need.  Our varied product line will afford you the opportunity to burn your candles at both ends of your retail store. When you do, you give your customers your total store experience. You will see sales grow in all your product categories when you employ this type of merchandising. Candles of Eden products and your storewide creative display efforts are your path to sales and profit growth.