As a retailer or spa owner, that’s what you want to be when it comes to your customers’ thought processes. You want to be the name that pops into their head the moment they form a thought that begins the purchasing process. Think of the last time you realized you needed a product or service. May be it was something as simple and basic as a loaf of bread. Plain sliced white bread. What brand comes to your mind first when you say the words “sliced white bread”? There’s one that enters most peoples’ minds when it comes to this product. Why is that? It’s because this company worked very hard to build brand awareness.

You can do that on a business level for your enterprise. You have your high-quality products like Soy Luscious® Soy Candles from Candles of Eden. You have the customer service commitment ingrained in your employees’ minds. You have your company name and logo at the forefront – on your store or spa sign, on your advertising. Now all you need is for people to conjure up your business name first in their minds when it comes to needing products you sell. Your desire as a business owner should be to have your business name be the next best thing to sliced bread. How do you do that on a limited budget? A budget limited in comparison to that bread manufacturer who has spent decades and millions getting name recognition. You do it by making your business a pleasing place to visit.

Think of Candles of Eden products and candle customers. These customers have some choices to make when it comes to candles. The first is to buy Candles of Eden’s SoyLuscious® soy candles or to not buy Candles of Eden’s SoyLuscious® soy candles. We have worked very hard, and continue to do so, to make our name come to mind when people think of quality soy candles. When candle customers decide that yes they do want our elegant and luxurious all-natural soy wax candles they then need to decide where to buy them. They have to decide to buy these soy candles from you – or not from you. A customer sitting at home and thinking “I need to make a trip to get some SoyLuscious® Soy Candles” will instantly think of a place where they should go to buy them. It’s an automatic reaction. You want that automatic reaction to be your store’s image in their mind and your store’s name on their lips. It will only be both of those things if they have had prior good experiences with you, your staff, and the shopping environment you provide them.

When you and your staff make a customer feel comfortable being with you, they tend to return. They will return to where they found a pleasant store environment and an overall pleasing shopping experience. Customers want fair prices, superior customer service, quality products, inviting stores, friendly staff, money-back guarantees, a reasonable selection within product groups, and respect. If you provide these things, you will win out over low-price discounters offering sub-standard products and disenchanted employees. Low price isn’t everything. If it were, the retail world would be one giant Super Mall of 99-cent stores. It isn’t and never will be. The retail world is full of successful long-time retailers who put quality products, service, and pleasant store environments first while at the same time offering fair prices and a proper product selection. It all adds up to a pleasant shopping experience for customers who have enough other worries to deal with in their lives.

You need to provide all of these things to your customers on a regular basis so they think of your business name first the next time they’re looking for Candles of Eden and other products you sell. We’re constantly building awareness of our soy candles and candle accessories. We want Candles of Eden devotees in your business region to think of your name when they venture out to buy our products. We want them to think of you when they think of us. This way they head to your door where we both have worked so hard to get them the SoyLuscious® Soy Candles they desire.