With prime selling time for your Candles of Eden and associated products not too far away, it’s time to think about highlighting each of your inventory classifications during the coming season. Customers love variety, and they love seeing displays that change regularly with new and vibrant colors and different product lines. When you give each of your inventory classifications time in the limelight, you keep your store environment fresh and interesting.

There’s nothing worse than going into a retail or spa business and seeing the same products on display month-after-month. It’s even worse when the arrangement of these same products has not changed. It’s as if the entire enterprise is frozen in time, or at least those sections of their operation that never alter. You give the impression that you are operating a stale, stagnant business when you do not change your displays regularly, and highlight different product groups.

This doesn’t just mean changing displays so that different products within a product line get display time. It means making sure different inventory classifications get display time. Sure, it’s great to change, for example, your bath soaps display to feature a different scent or color. However, if that eye-catching display at the front of your shop has contained  bath soap products for a year and a half now, it may not be that eye-catching. It is now the same-old, same-old, and you may have conditioned your customers to by-pass the display. It may now be time for that display to hold samples of your SoyLuscious® Soy Candle line. Next time customers enter your store you will jar their pre-conceived expectations – you now have something new on the front display. It’s not soap, it’s something else, and it’s caught their eye. They will tend to gravitate to the display to check it out, because you have altered your store environment.

You may have a permanent section of your establishment dedicated to candles. You may consistently display a Candles of Eden candle of the month there. Why not display your candle of the month somewhere else this month and change this permanent display area so it features wickless alternatives or SoyLuscious® Soy Candle accessories. You can point your customers to a side display where your candle of the month is, or feature the candle at the checkout. At this permanent candle display area, you have deviated from your normal practice. You are highlighting a different classification under the banner of candles. Customers will now see something different there this month, instead of a variation of the same thing that they are used to seeing. You have given wickless candles, or candle accessories their 15 minutes of fame so-to-speak. With the focus on them, you may gain new sales. Someone may not even have realized you carried wickless candles or candle accessories. They just thought of you as a Candles of Eden soy “candle” retailer. You conditioned them to look for that different “soy candle scent” each month. You have now reconditioned them to focus on a different aspect of your soy candle business.

You can do this with any product category you sell. It’s all about keeping your customers on their toes so they constantly watch for different aspects of a product category on a display, or new product classifications on displays. If you have a display that traditionally houses table place mats, napkins, napkin rings and the like, albeit in different varieties, change it up – stock it with recipe books this month instead, or elegant dinnerware. It’s a different aspect of your dinner display theme. On the other hand, change it up totally and stock it with high-quality pen and pencil sets and attractive stationery. Of course, there are always those sophisticated Candles of Eden products that can go there as well. (Hey, we’re in the soy candle business).

Give your different inventory classifications their time in the sun. Don’t let your displays become the equivalent of monotonous background music that you know is there, but ignore. Have the right inventory classifications in stock for the coming candle-selling season, but don’t let your customers’ expect anything from your merchandise displays except “change”.