It’s September 1, and summer’s breezing right along. We’re in full swing here at Candles of Eden gearing up for the busy candle-selling season set to begin. We hope you are enjoying the final official long weekend of the summer. We also hope you are ready to advertise and promote your quality product lines to your heart’s content in the coming months. We’re ready to help in any way we can. Our blog postings in September will focus on advertising and promoting your business.

Advertising and promotion activities vary according to type of business and extent of business budgets. You know how much you can afford to set aside for your advertising and promotions to be effective. It may be more or less, than someone with a similar business in your region does. That should not concern you. You have to work with whatever you have and be creative in your efforts.

We hope our advice, tips, suggestions, and information will help you this month when it comes to advertising and promoting your business. Today we are giving you an overview of what we will cover in the coming weeks. We hope you will use some of the information we pass on to get the word out about your SoyLuscious® Soy Candles and other elegant product lines.

Topics for September will include:

  • Engaging your employees to help you come up with promotional ideas
  • Having an advertising plan
  • Having a promotions plan
  • What you need to let your customers know intuitively through your advertising
  • How to view advertising alternatives
  • How to engage your customers with promotions
  • Understanding advertising “Reach”
  • Measuring the Effectiveness of Promotions
  • Using the Internet to advertise and promote you business
  • Five reasons promotions can fail
  • Educating your employees about your advertising and promotion plans
  • Creating advertising and promotional alliances with other businesses

The number of ways to advertise and promote your business in general, and your products and services in particular, are many. We here at Candles of Eden are always available to offer you guidance on the best way to promote our soy candles and accessories. Your success is our success and we take pleasure in working to help you reap the sales and profits you desire. Our commitment is to offering you top quality products with unmatched quality customer service as well.

When you become a Candles of Eden retailer, we promise you unrivaled selling support. We make sure each of our wholesale customers has a Candles of Eden Wholesale Account Specialist assigned to them so they have everything they need. Our combined efforts will help you plan the advertising and promotions you will deliver for maximum sales impact.

We hope you take the time to visit our blog each Monday, Wednesday, and Friday. It’s our way of providing you those extra resources to help you run your business effectively. We welcome your comments here at the Candles of Eden Blog. It’s one way of keeping in touch with you weekly. Enjoy what’s in store concerning advertising and promotions this month and get ready to achieve your sales goal as the prime candle selling season takes shape.