With it being prime season for selling Candles of Eden candles and other quality products, you will certainly meet new customers who happen upon your business for the first time. The increase in the number of shoppers encountering your business means opportunities for you to build long-term relationships. New shoppers may experience what you have to offer via a craft show, home show, fundraiser, or your retail shop or spa. Your job is to turn these new customers into repeat customers.

People who buy your SoyLuscious® Soy Candles and other product lines do so to meet their personal needs. They may need a problem solved. Perhaps they have a problem with traditional paraffin candles leaving a sooty black film on walls, ceilings, and everything else. You solve their problem by providing them our all-natural soy candles that burn cleaner. It’s a given that your customers want to enjoy life more and feel better about themselves in their home environments. You fulfill that need by providing them unique and exotic scents within your Candles of Eden line of products. In so doing you improve the ambience of their living areas.

Essentially, new customers will become repeat customers when they see that you can fulfill their needs in many areas. There will be days when a customer wants you to meet their need through choice. They will seek you out because they know you have a great variety of SoyLuscious® Soy Candles. Another day they may want you to meet their need for emergency service. They may require a special gift set or volume purchase of candles for a special occasion or event. They look to you to help them in this area. All of these things and many more help you turn new customers into long-term repeat customers.

With all that in mind, what are some of the ways you can turn new customers into repeat customers. The following are five tips for keeping first-time visitors to your business coming back for more:

Converse to Gain Knowledge

Make a point of having conversations with your customers to learn about their needs. You really won’t know unless you ask. In the course of a day, make time to get out on the sales floor to engage in dialog with your customers. New customers can quickly learn what you’re all about – and vice-versa – when a casual friendly conversation ensues.

Treat Customers as Individuals not Target Markets

While you need to know who your niche market is, you also need to know that your niche consists of unique individuals. This means treating each individual as an exclusive guest to your place of business. This goes for visitors to your craft show booth, home show, and those you encounter through fundraising efforts. Everyone thinks differently, has different needs, and responds to your Candles of Eden and other products differently than the next person. You need to recognize this and treat people as a “party of one” not as a general market segment.

Offer Fair Prices and Fantastic Service

When you sell elegant SoyLuscious® Soy Candles and other quality lines your customers will not look upon you as a dollar-store-discounter. They will see you as a hiher-end specialty shop. If your business is participating in craft shows, home shows and fundraisers, they will see you as a seller of fine products that are not run-of-the-mill. That’s why you don’t have to enter the discount game. You do have to offer fair prices and back those prices and products up with exemplary customer service. Combine reasonable pricing with service that says “We stand behind what we sell” and you have combination that will encourage repeat purchases from new customers.

Be Consistent

When it comes to price, selection, service, guarantees, loyalty programs, advertising, and promotion, and anything else…be consistent. Customers who deal with you for the first time want to get a sense of professionalism from every aspect of your business. They will file in their sub-conscious whether they think you’re flying-by-the-seat of your pants or have a viable stable business. They will sense right away whether you will deliver what they want - every time they visit you. Show them from the very first visit that they can always count on quality products and top-notch service from you.

Guide, Don’t Push

Customers know when they’re getting the hard sell. They know when you are more interested in dollars than in them as customers with needs. Yes, you’re in business to make profits, as much as possible in fact. However, those profits will not come if you hone in on customers and try to push them into buying. If you do this to a first time visitor, you will turn them off your business. Guide your customers into making informed purchases that meet their needs. Assist them with helpful information on why SoyLuscious® Soy Candles are an environmentally friendly all-natural alternative to paraffin candles. Give them as much information as they need concerning various products then stand back and let them make their own decisions without placing external pressure on them. You will gain their trust, and yes those sales, that are the lifeblood of your business.

It’s the season for seeing new customers. The increased traffic you experience at your shop or spa, or at a craft show, your home show, or as part of a fundraiser means new opportunities to grow your business. Consider the above tips that can help you turn new customers into repeat customers for your Candles of Eden products.