That autumn air is just that much crisper, and Thanksgiving is upon us. You may be in the midst of planning your special family meal and get-togethers. On top of that, you may be thinking about the official start of the holiday shopping season. Of course, while all of that’s going on you have your retail shop or spa to manage.

With it being prime time for selling Candles of Eden and other quality products, you have Thanksgiving and the coming Christmas season on your mind from a business point of view. With a cornucopia of culinary delights awaiting you this month and next we thought it would be nice to pass on a cornucopia of ideas to help you build your business during these holiday seasons. The following are ideas you can institute in your business to help you sell more SoyLuscious® Soy Candles and other elegant gift lines in November and December.

Sample It

Don’t be afraid to offer samples of the products you’re promoting this season. While samples are a business expense, they can bring in far more sales and profits than you may have garnered without them. Remember, many customers will be first-timers when it comes to visiting your establishment. You want to give them an idea of the quality you sell and samples are a great way to make that point.

Free Trials

Do you offer special services for-a-fee or subscription based offerings in your business? If you do, why not offer a free trial to customers so they can experience your special service first-hand at no cost. In this way, they can make a decision to sign up for whatever the service is once they feel comfortable with it. It’s a great way to gain new customers who have nothing to lose when you offer them a free experience.

Packaging Options

Give your clientele many packaging options when it comes to selling SoyLuscious® Soy Candles and your other products. Offer them individual Candles of Eden scents, however, bundles things up as well. Offer twin-packs decoratively wrapped. Offer six-pack combos. Offer themed gift packages combining Candles of Eden and other quality products. Give your customers many ways to buy all-natural soy candles and other product lines.

Customer Profiles

While this is not a direct marketing tactic per se, it is something that will help you market better. Through conversations, questionnaires, customer surveys, and the like, you can get to know your regular clientele better. Each week you will learn something new about individual customers. Keep a profile of each customer so you can tailor promotions, offers, and rewards to them specifically, during one-to-one selling.

Market Yourself, Not Just Your Business

Customers want to know the person behind the business. They want to know an owner-operator or manager, selling Candles of Eden and other elegant lines, has their best interests at heart. Above all, they want to be treated as people – by people. There’s enough “automated” selling going on in the country, whether by phone or online or in advertising. Be a person who has a business – not a business only – and let your “person’ shine through.

Enlist Your Regular Customers

Let your regular customers help you build your business through their referrals. Reward them for sending their family and friends your way. Encourage this, in fact. Offer your regulars a rebate on their next purchase or two when they send someone your way.

No Need to Look Always for a New Niche

While you do not want to forgo marketing to new niches when the opportunity arises – it doesn’t need to be an obsession. Study the niche you currently market to on a daily basis. Then concentrate your efforts on marketing to that existing niche better than your competitors’ are.

Customer Reviews

Ask satisfied customers of your SoyLuscious® Soy Candles and other lines to write a short review for you on why they love the products. You can offer them an incentive to do so, especially if they are willing to write a detailed piece for you. Display these reviews in your establishment. When customers know other customers love your products and services they are more inclined to try them.

Keep Employees Daily Efforts Focused On Selling and Serving

Sure, a million other things need doing. There’s always going to be ordering, stocking, inventory counting, cleaning, pricing, etc. However, your business exists to sell. Make sure your employees focus on selling primarily and on serving customers. Everything else is built around that core objective.

There’s our cornucopia of ideas to spur your Thanksgiving and soon-to-be Christmas season sales. Have fun promoting your Candles of Eden and all your other top-notch product lines. Make your establishment the place to shop during this prime selling season by taking some of the ideas from our cornucopia. Focus on one or more of the above ideas so your sales can flourish during the season’s events now upon us.