Whether you run a retail store or spa selling Candles of Eden and other fine products the chances are you have a website promoting your business. If you don’t yet, you may be considering one in the very near future. For those who have one now you want to ensure you’re using your business site creatively to take advantage of prime selling season.

The Internet today is where people go when looking for information on specific businesses and specific products. People turn to the Internet today out of habit, just as it was habit years ago that they turned to the Yellow Pages first. The proof of this is that here we are meeting on the Internet right now through this Candles of Eden blog.

Your potential customers are going to see what your business has to offer by checking out your online presence. That’s why you want to make their online experience an informative and enjoyable one. The following are five ways to use your business website creatively to gain new customers:

Have an “About Us” Page That Shows Your Passion for Your Business

Most retail enterprises with a website give basic information about their business. Search the web and you will find many are dry and mundane and do not really tell much about what’s truly special about their business. As a specialty retailer or spa owner you want potential customers to know the “who” behind your business – and “why” you are in business.

In other words let visitors to your site know a little about you. Let them know the history of your enterprise, and why you are passionate about selling SoyLuscious® Soy Candles and other elegant products of quality. Let them know how you started and where you are going as you advance the vision you have for your business. Customers develop an affinity for businesses run by hard-working, honest, decent business people who constantly strive to cater to them.

Give Potential Customers an Online Tour

Incorporating online video on business websites is becoming more prevalent. Consider adding it to your business portal to let visitors know more about where and how you operate. You can give potential customers a video tour of your bricks and mortar retail shop or spa through online video. Before they even walk through your doors they will be comfortable with your establishment - its layout, product offerings, departments, and overall persona. Let them see your SoyLuscious® Soy Candle and other attractive displays. Let them see that you run a top-notch professional enterprise that they need to check out.

Give Potential Customers Online Product Demonstrations

Take the online video experience one step further by highlighting certain products and giving a demonstration of how they work. Of course, some products are more conducive to this than others. However, even products that do not require elaborate demonstrations of how they work can benefit from online video. You can show complete product lines with a moving camera and show them from the front, back, sides, top, and bottom in one continuous flow. You can do that with still photography but ‘moving images’ are certainly compelling.

Offer Incentives via Your Website

Often, companies do not take advantage of offering incentives to their website visitors to encourage them to visit their establishments. That’s why it’s wise to offer online coupons that your regular and potential customers can print up at home. You can also offer special membership cards online with special member privileges for those who print up and bring the card into your store or spa to use. Make the membership card one that requires activation through a personal visit. Just make sure the privileges are attractive enough to spur people to actually make the trip to your place of business.

Offer Other Resources

You want your website to be a source of useful information. Aside from displaying your business and your products offer resources concerning what you sell. You can offer articles on the benefits of soy candles along with information on your Candles of Eden product line. These articles, accessible on your site, can let potential customers know the benefits to the environment of using all natural soy wax candles. In this way, visitors learn specifically about SoyLuscious® Soy Candles and also additional information on how they can benefit their home atmosphere. You can offer this additional information about a host of other products you sell.

During this Thanksgiving and coming Christmas season you will experience increased traffic on your website from Internet shoppers looking for quality products. Make sure your website showcases your business and Candles of Eden and other quality products in the best way. Use your business website creatively to grow this season’s sales.