Come next week, for the Thanksgiving break, wonderful meals are sure to abound. Whether simple or elaborate, many of you will take part in delicious main courses and desserts. The hard work, creativity, and ingenuity of those making the culinary delights will most certainly pay-off with the thanks they receive from family, friends, and relatives. All their planning and efforts are sure to make their particular Thanksgiving event successful. We’re all looking forward to those Thanksgiving delights ourselves, here at Candles of Eden.

You can make your Thanksgiving week, and beyond, in your business, a successful one as well. Through your planning and efforts, you can increase the odds that your sales plan stays on track. Even in a tight economy, there is still the need for you to take action to drive sales. The following is a seven course Thanksgiving meal for increasing sales:

Advertise in a Medium You Never Typically Use

Try something different when it comes to advertising Candles of Eden and other products between Thanksgiving and Christmas. Have you never advertised on radio? If your budget allows why not try it. How about local community newspaper advertising, have you considered that medium? If you usually rely on flyers only, branch out, again, if your budget allows, into newspapers.

If you only engage in advertising methods that are free, consider paying for more premium type advertising as is feasible for your business. Advertising works and you have to try different methods to try to gain new customers and those extra sales.

Do the Combo Thing

Unite a product and a service you offer in an attractive package deal to encourage sales. You may offer SoyLuscious® Soy Candles and free gift-wrapping as a package deal. You may offer Candles of Eden gift baskets and free delivery to homes and businesses, which are in close proximity to your retail shop or spa.

You may want to combine complementary products together as a package deal. That may be Candles of Eden scents, bath salts, and body lotions. You may want to combine different products together as a package deal. These may be products not normally sold together. You could have SoyLuscious® Soy Candles and elegant pen and pencil sets in a gift pack. Call it your ‘Write by Candlelight” special.

Brainstorm to Increase Sales

Take the time to come up with new ideas and initiatives to promote your business. Engage your staff in the process as well. They may have a great idea for promoting SoyLuscious® Soy Candles that you never ever considered. They may just need the go-ahead from you to toss their ideas your way. Some employees are often shy or reserved and do not put forth ideas unless encouraged to do so.

Have an Impromptu Thanksgiving Bonus Sale Next Week

You may have your regular promotions in place for the near future. However, maybe there’s some less-than-recent stock or slow moving stock you’re anxious to clear out. You really do not want to start the New Year with this merchandise on hand. Have an impromptu sales event next week of that merchandise. Yes, you’re deviating from your promotional schedule a bit, but who cares, make it an addendum to that schedule. Set up a few tables or a special display and move that stock out.

Serve a Mini-Thanksgiving Meal to Your Customers

Give thanks for your customers and build even more goodwill as you do. Why not have a little get-together with your customers sometime next week or over the Thanksgiving weekend. Set up an area and serve hot coffee, tea, and apple cider, even cranberry juice. Serve some mini-cranberry muffins. How about those mini-sandwiches you see at social functions. You know, those normal ones cut into bite size portions. Of course, there’s going to have to be turkey meat in some of them.

Let your regular customers know, now. Ask them to pop in for a visit next week to check out what you have in store for them concerning Candles of Eden and other fine lines for the coming holiday season. When they arrive, serve them your mini-delights; thank them for their loyalty to your business. Hand them a promotional voucher for 10 to 15 percent off a purchase, as they sip and munch.

Spruce Up Your Website to Conform to Special Selling Seasons

Is there a Thanksgiving theme to your homepage on your website right now? Will there be a holiday theme afterwards? Be current by keeping your website current and let your customers know what you have to offer them for these prime selling seasons. There’s nothing less appealing than a website that looks and reads the same as it did three years ago.

Get Your Staff in the Sprit of the Two Seasons

This one is simple to put into place. Encourage your staff to promote SoyLuscious® Soy Candles and your other quality products in conjunction with your Thanksgiving and Christmas promotions. Give them incentives for creative selling efforts that produce results. Monetary bonuses, a gift certificate, a gift, an extra vacation day, whatever, give them an incentive to spur your sales.

There’s a seven course Thanksgiving meal to increase sales for Thanksgiving and the coming holiday season. Put all or some of them into place today to drive your Candles of Eden and other product sales. You will be thankful you took action when you see your sales grow.