Many things can go right with your Candles of Eden and other promotions. When promotions run well, and sales soar, it’s great. You’re customers are enthusiastic about what you are offering them and how you are offering it to them. You’re enthused because you are reaping dividends for time, effort, and money invested.

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There is one misconception when it comes to advertising. Whether its trumpeting your Candles of Eden, or any other quality product line, the misconception is that advertising is all about price. This is where many ads fail. Your customers have to pick up other messages intuitively from your advertising besides the price message.

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With the prime candle-selling season here it’s time to put into action any Candles of Eden promotions plans already formulated. If you are not yet quite sure how you will promote your soy candles and accessories, and other product lines, why not tap into a special resource for some ideas. That special resource is your [...]

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It’s September 1, and summer’s breezing right along. We’re in full swing here at Candles of Eden gearing up for the busy candle-selling season set to begin. We hope you are enjoying the final official long weekend of the summer. We also hope you are ready to advertise and promote your quality product lines to [...]

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It’s hard to believe we’re at the end of August and are on the brink of the prime candle-selling season. All of us here at Candles of Eden hope you had a great summer and hope you still have plans to enjoy it further – it’s not officially over just yet. We also hope you [...]

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As a retailer or spa owner, you invest your money in inventory that will bring in sales and earn yourself a fair profit. Your investment in Candles of Eden and other quality products are your way of furthering your business so that it remains a going concern for a long time. It’s wise to take [...]

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As a retailer, you are certainly well into planning your inventory requirements for the upcoming prime selling season. With your Candles of Eden and other quality product lines well stocked and a selling plan for that stock ready to go, you can capitalize on the increased traffic, which will come your way. It’s wise at [...]

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With the prime candle selling season just ahead it’s imperative that you have the right amount of Candles of Eden candles and accessories in your retail store or spa. As well, you need to have an adequate supply of all your other quality product lines. When you ensure you have the right amount and types [...]

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It’s a given in the business world that increasing sales and reducing costs leads to greater profits. Every retail store or spa owner wants that. We want that as well for ourselves, here at Candles of Eden. If we didn’t we would have no business “being in business”. However, a commitment to increase profits must [...]

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We talked previously, here at the Candles of Eden Blog, about having a selling plan for your inventory. While that posting dealt with having an overall selling plan for all your merchandise, you also need a plan for your display activities. Specifically, your front-end, highly visible, high-traffic displays. When you devote prime space in your [...]

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