When you promote SoyLuscious® Soy Candles, you want to extol the many benefits of the product to your customers. Customers who visit your craft show booth, in-home presentation, or partake in your fundraiser want to know why they should buy Candles of Eden soy candles compared to traditional petroleum wax candles. When our products are [...]

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When it comes time to prepare your website to promote Candles of Eden and other quality products, it’s important to understand the power of keywords. Keywords are like main traffic arteries that drive people right up to your cyber doorstep. Proper use of keywords to optimize your website for search engines can help you significantly [...]

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With it being prime season for selling Candles of Eden candles and other quality products, you will certainly meet new customers who happen upon your business for the first time. The increase in the number of shoppers encountering your business means opportunities for you to build long-term relationships. New shoppers may experience what you have [...]

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An old advertising adage states, “Don’t sell the steak; sell the sizzle.” What it implies is that you need to market the benefits of your product not the physical product itself. In addition, you sell your clientele on why the benefits are right for them. You need to do this when promoting your Candles of [...]

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Running any type of business involves investing in relationships. No matter what avenue you choose to sell goods and services you are constantly interacting with individuals. You may run a retail store or spa selling Candles of Eden products. You may do this exclusively, or partake in selling your merchandise via craft shows as well, [...]

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As you operate your business, selling Candles of Eden and other quality products, there will always be the measuring of business performance. While recordkeeping in the form of basic bookkeeping is a part of running a business, you have to go beyond simple ledger entries. A better understanding of the health of your business will [...]

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If it’s autumn then it must be the season for your enterprise’s fall promotions, as well as fairs, craft shows, in-home shows, and fundraisers. It’s a given that this time of year is prime time for selling your Candles of Eden products and other high quality lines through these channels. While this time of year and the attendant events [...]

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Selling your Candles of Eden and other quality product lines should be enjoyable. While it’s certainly serious business in the sense that it’s a way for you to earn a part-time of full-time income, it doesn’t mean you can’t have fun doing it. There are enough mundane, run-of-the-mill activities that are part of running a [...]

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With prime candle selling season in full swing, right along with it is prime fundraising season. With everyone more or less back on regular work and school schedules in the past month, it’s the perfect time to get your organization’s fundraiser into high gear. Selecting the right products to sell is of paramount importance for [...]

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With autumn in full swing and the Thanksgiving and holiday season next in line you may already be engaging in, or gearing up for, a craft show event. With your Candles of Eden and other quality products in tow, you’re ready to make a splash at a show, and garner those extra sales. That’s all [...]

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