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	<title>Candles of Eden's SoyLuscious Soy Candle Blog</title>
	<link>http://blog.candlesofeden.com</link>
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	<lastBuildDate>Mon, 08 Sep 2008 13:00:19 +0000</lastBuildDate>
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		<title>Five Reasons Promotions Can Fail</title>
		<description><![CDATA[Many things can go right with your Candles of Eden and other promotions. When promotions run well, and sales soar, it&#8217;s great. You&#8217;re customers are enthusiastic about what you are offering them and how you are offering it to them. You&#8217;re enthused because you are reaping dividends for time, effort, and money invested.
However, sometimes promotions [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/09/08/five-reasons-promotions-can-fail/</link>
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		<title>A scent for any season! - Scent review:  Cranberry Marmalade</title>
		<description><![CDATA[The fall season is a busy time for canning all kinds of fruits. The aroma of bubbling fruit juices can be smelled in many busy kitchens everywhere. Candles of Eden has the perfect candle to harness that wonderful scent. The candle for this review is the SoyLuscious® 18 oz. Honey Pot Cranberry Marmalade. 

I knew [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/09/05/a-scent-for-any-season-scent-review-cranberry-marmalade/</link>
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		<title>What You Need to Let Your Customers Know Intuitively Through Your Advertising</title>
		<description><![CDATA[There is one misconception when it comes to advertising. Whether its trumpeting your Candles of Eden, or any other quality product line, the misconception is that advertising is all about price. This is where many ads fail. Your customers have to pick up other messages intuitively from your advertising besides the price message.
Sure, price is [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/09/05/what-you-need-to-let-your-customers-know-intuitively-through-your-advertising/</link>
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		<title>Engaging Your Employees to Help You Come Up with Promotional Ideas</title>
		<description><![CDATA[With the prime candle-selling season here it&#8217;s time to put into action any Candles of Eden promotions plans already formulated. If you are not yet quite sure how you will promote your soy candles and accessories, and other product lines, why not tap into a special resource for some ideas. That special resource is your [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/09/03/engaging-your-employees-to-help-you-come-up-with-promotional-ideas/</link>
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		<title>September 2008 Retailer Spotlight - Natural Lites Candles</title>
		<description><![CDATA[This month we would like to shine the Spotlight on one of our Private label client&#8217;s Natural Lites Candles.
Natural Lites Candles, LLC was started in 2007.  Located in Northern New Jersey where soy candles are not very well known, they are one of the first to start spreading the word about the benefits of all [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/09/02/retailer-spotlight-natural-lites-candles/</link>
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		<title>Introduction to September Blog Theme</title>
		<description><![CDATA[It&#8217;s September 1, and summer&#8217;s breezing right along. We&#8217;re in full swing here at Candles of Eden gearing up for the busy candle-selling season set to begin. We hope you are enjoying the final official long weekend of the summer. We also hope you are ready to advertise and promote your quality product lines to [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/09/01/introduction-to-september-blog-theme/</link>
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		<title>A Wrap Up of Augusts&#8217; Blog Theme</title>
		<description><![CDATA[It&#8217;s hard to believe we&#8217;re at the end of August and are on the brink of the prime candle-selling season. All of us here at Candles of Eden hope you had a great summer and hope you still have plans to enjoy it further – it&#8217;s not officially over just yet. We also hope you [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/08/29/a-wrap-up-of-augusts-blog-theme/</link>
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		<title>Understanding Gross Margin Return on Inventory Investment</title>
		<description><![CDATA[As a retailer or spa owner, you invest your money in inventory that will bring in sales and earn yourself a fair profit. Your investment in Candles of Eden and other quality products are your way of furthering your business so that it remains a going concern for a long time. It&#8217;s wise to take [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/08/27/understanding-gross-margin-return-on-inventory-investment/</link>
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		<title>Inventory Departments and Classifications</title>
		<description><![CDATA[As a retailer, you are certainly well into planning your inventory requirements for the upcoming prime selling season. With your Candles of Eden and other quality product lines well stocked and a selling plan for that stock ready to go, you can capitalize on the increased traffic, which will come your way. It&#8217;s wise at [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/08/25/inventory-departments-and-classifications/</link>
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		<title>Understanding Your Stock-to-Sales Ratio</title>
		<description><![CDATA[With the prime candle selling season just ahead it&#8217;s imperative that you have the right amount of Candles of Eden candles and accessories in your retail store or spa. As well, you need to have an adequate supply of all your other quality product lines. When you ensure you have the right amount and types [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/08/22/understanding-your-stock-to-sales-ratio/</link>
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		<title>Why You Must Not Purchase Inventory Based on Price Alone</title>
		<description><![CDATA[It&#8217;s a given in the business world that increasing sales and reducing costs leads to greater profits. Every retail store or spa owner wants that. We want that as well for ourselves, here at Candles of Eden. If we didn&#8217;t we would have no business &#8220;being in business&#8221;. However, a commitment to increase profits must [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/08/20/why-you-must-not-purchase-inventory-based-on-price-alone/</link>
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		<title>Displaying your Inventory</title>
		<description><![CDATA[We talked previously, here at the Candles of Eden Blog, about having a selling plan for your inventory. While that posting dealt with having an overall selling plan for all your merchandise, you also need a plan for your display activities. Specifically, your front-end, highly visible, high-traffic displays. When you devote prime space in your [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/08/18/displaying-your-inventory/</link>
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		<title>Make Your Employees Inventory Specialists</title>
		<description><![CDATA[It is common knowledge that there&#8217;s always one more thing that needs doing when it comes to running a retail or spa business. Your job as an owner-operator or manager is to make sure all the doing &#8220;gets done&#8221;. It can be hectic at times, which is even more reason to have your staff trained [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/08/15/make-your-employees-inventory-specialists/</link>
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		<title>Understanding Sales-Per-Square-Foot</title>
		<description><![CDATA[It can seem that all you do is look at numbers when it comes to running a retail or spa business. You are constantly looking at daily sales figures, order numbers, SKU numbers, wage percentages, mark-up and markdown percentages, and more, ad infinitum it seems. These are all important figures and data to consider and [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/08/13/understanding-sales-per-square-foot/</link>
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		<title>Having a Selling Plan for Your Inventory</title>
		<description><![CDATA[While it is always candle selling season, in the sense that you sell Candles of Eden products 52 weeks of the year, it is not always &#8220;prime&#8221; candle selling season. When it is prime candle selling season you have to have a plan for selling that extra SoyLuscious® Soy Candles inventory that you have on [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/08/11/having-a-selling-plan-for-your-inventory/</link>
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		<title>Give Each Inventory Classification their 15 Minutes of Fame</title>
		<description><![CDATA[With prime selling time for your Candles of Eden and associated products not too far away, it&#8217;s time to think about highlighting each of your inventory classifications during the coming season. Customers love variety, and they love seeing displays that change regularly with new and vibrant colors and different product lines. When you give each [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/08/08/give-each-inventory-classification-their-15-minutes-of-fame/</link>
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		<title>Aging your Inventory</title>
		<description><![CDATA[In today&#8217;s competitive business climate, increasing cash flow is of prime importance to a retailer. Because you are in business to move merchandise out the door, and not just from receiving area to sales floor, you have to make sure you know which products are moving and which ones are not. With a wide product [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/08/06/aging-your-inventory/</link>
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		<title>August 2008 Retailer Spotlight - J.Tyler&#8217;s Candle Shop</title>
		<description><![CDATA[Here at Candles of Eden we take our customers very seriously. We strive to uphold the highest of standards with our customers to ensure we are not only meeting your expectations, but are exceeding them. We want to thank all of our customers and do all we can to support the success of your businesses. [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/08/05/retailer-spotlight-jtylers-candles/</link>
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		<title>Forecasting Inventory Requirements</title>
		<description><![CDATA[With the prime candle selling season on the horizon, now is the time to make those forecasts for your Candles of Eden inventory requirements. When you place orders based on careful forecasts, you ensure you have enough product to meet sales demand, while not overstocking and tying up too much money in inventory. There are [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/08/04/forecasting-inventory-requirements/</link>
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		<title>Introduction to August Blog Theme – Preparing for Prime Candle Selling Season</title>
		<description><![CDATA[Well, we&#8217;re into August and summer&#8217;s progressing nicely here at Candles of Eden. We hope you are enjoying bright days, bountiful barbecues, beautiful beaches, and everything else that the season brings. There&#8217;s another season on the horizon as well - that&#8217;s prime candle selling season, where you can really grow your SoyLuscious® Soy Candle sales.
Come [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/08/01/introduction-to-august-blog-theme-%e2%80%93-preparing-for-prime-candle-selling-season/</link>
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		<title>A Final Wrap Up of July&#8217;s Blog Theme</title>
		<description><![CDATA[It&#8217;s hard to believe that we&#8217;re at the end of July here at Candles of Eden. We hope you all are enjoying a safe and enjoyable summer so far. With the end of this month comes an end to our series on &#8220;Your Personnel&#8221;. We thought it best to summarize what we talked about the [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/30/a-final-wrap-up-of-julys-blog-theme/</link>
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		<title>Scent Review: Cool Citrus Basil</title>
		<description><![CDATA[You are in for an amazing burst of sweet citrus and smooth and calming basil.  I absolutely love this scent, I cannot get enough of it!  The candle for this review is the seamless 8 oz SoyLuscious ® Metro Soy Candle in the Cool Citrus Basil scent, and can I mention one more time how [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/29/scent-review-cool-citrus-basil/</link>
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		<title>What Novice Younger Employees Can Offer You</title>
		<description><![CDATA[When you operate a business, engaged in the selling of SoyLuscious® Soy Candles and other quality products, you tend to manage employees in a broad age range. That&#8217;s great because you have employees who can identify with the different age groups of your clientele. Today, however, I want to talk about one extreme of that [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/28/what-novice-younger-employees-can-offer-you/</link>
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		<title>Training an Assistant to Step In So You Can Step Out</title>
		<description><![CDATA[Whether you operate a retail store or spa selling Candles of Eden and other quality lines, you cannot, or should not, work 52 weeks a year. There will be weeks when you work every day. There will be those hectic times when you seem to work with no hope of days off in sight. However, [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/25/training-an-assistant-to-step-in-so-you-can-step-out/</link>
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		<title>What Your Employees Really Want From You</title>
		<description><![CDATA[What is it that your employees want right now in their job or career with you? Is it more money, more holiday days, more benefits, or a better brand of coffee in the staff lunchroom? It may be one or all of those things, or something more. These are the normal concerns that are a [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/23/what-your-employees-really-want-from-you/</link>
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		<title>Build Your Business One Page At a Time - Monthly Book Review</title>
		<description><![CDATA[Welcome to an exciting new addition on the Candles of Eden Blog. Candles of Eden is passionate about aiding in the improvement of our customers’ businesses. Our seasoned blog readers are aware we write many articles on business growth and ways to advance your business, which is why we are embarking on this literary journey [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/22/build-your-business-one-page-at-a-time-monthly-book-review/</link>
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		<title>When an Employee is not Working Out</title>
		<description><![CDATA[There are two types of situations you have to deal with as an owner-operator, or manager, when it comes to employee performance. One situation is recognizing when one of your new hires is just not making the grade. It&#8217;s when you realize this person does not have the attitude, desire, skills or whatever to sell [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/21/when-an-employee-is-not-working-out/</link>
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		<title>How to Make the Interview Process a Productive One</title>
		<description><![CDATA[Interviews - you have to conduct them. It&#8217;s not always the most enjoyable aspect of your job – you would rather be out on the sales floor - merchandising, promoting, and selling Candles of Eden and other product lines. However, you have to have those essential and effective staff members in place. The only way [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/18/how-to-make-the-interview-process-a-productive-one/</link>
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		<title>Candles of Eden SEO Primer: What are you shooting for?</title>
		<description><![CDATA[A lot of people try to jump on the latest buzz to generate a lot of traffic. They work hard to find a way to tie their product or service to whatever is hot in the news. They scour the net looking for&#8230;whatever it is that everyone is looking for, and then they create a [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/17/seo-primer-what-are-you-shooting-for/</link>
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		<title>Motivate Employees with Incentives</title>
		<description><![CDATA[You offer potential employees a set wage or salary when you engage in the hiring process. You assess what the current market rate is for the type of position you offer and align it with your business budget. The person interested in the position agrees or disagrees to accept this offer, and the rest is [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/16/motivate-employees-with-incentives/</link>
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		<title>I can smell the excitement of things to come! - Scent Review: Fresh Ginger Peach</title>
		<description><![CDATA[Candles of Eden is always looking for new ways to create a wonderful experience for their customers. Well, that is where I am coming in. My name is Jennifer and I will be posting a different post every Tuesday, starting today with our first Scent review post. We will be alternating from scent reviews to [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/15/mmmi-can-smell-the-excitement-of-new-things-to-come/</link>
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		<title>Why Regular Meetings with Your Staff are Important</title>
		<description><![CDATA[As an owner-operator, or manager, of a retail shop or spa, communication with new recruits during and immediately after the hiring process is a given. These are the times when you let them know all about your business and what you expect from them. You gauge their interest and acumen for the position. You also [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/14/why-regular-meetings-with-your-staff-are-important/</link>
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		<title>How to Measure Employee Sales Productivity</title>
		<description><![CDATA[With so much to think about and do in the fast-paced world of retail, the day-to-day running of your business can mean other retail functions fall by the wayside. One of those functions that you must perform consistently is the measuring of employee productivity. More specifically, it&#8217;s the measuring of employee &#8220;sales&#8221; productivity. Your job [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/11/how-to-measure-employee-sales-productivity/</link>
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		<title>Candles of Eden SEO PRIMER: Email Marketing - Your Newsletter</title>
		<description><![CDATA[What, you think this is off topic? Not so fast! Actually, you need to think about much more than your website&#8217;s pages when considering your SEO strategy. I want to walk through your newsletter with you to illustrate why.
Now, I&#8217;d highly recommend that, if you aren&#8217;t already sending out a newsletter&#8211;physical or electronic&#8211;consider starting. You&#8217;re [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/10/seo-primer-your-newsletter/</link>
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		<title>How to Develop an Effective Written Job Description</title>
		<description><![CDATA[Running a business means knowing what your role is, as well as the role of all your personnel. Having a focus and a plan for yours and your employees&#8217; roles means you will operate more efficiently and not waste your time doing unproductive and time-wasting tasks. As an owner-operator, you know what you expect of [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/09/how-to-develop-an-effective-written-job-description/</link>
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		<title>How to Let Your Employees Know they are Important to You</title>
		<description><![CDATA[You know that you know.  Nevertheless, do your employees know that you see them as important elements of your business? That sales associate who is doing a wonderful job selling your SoyLuscious® Soy Candles and other products needs to know you value them highly for the work they are doing.
Sure, you pay them for what [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/07/how-to-let-your-employees-know-they-are-important-to-you/</link>
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		<title>How to Develop Great Sales Associates</title>
		<description><![CDATA[To open our discussion this month, here at the Candles of Eden Blog, on your most important asset – your personnel - I&#8217;ll begin with a talk about sales associates. Whether you’re an owner-operator of a business, or a manager, your job is to sell. That&#8217;s the reason your operation exists. When push comes to [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/04/how-to-develop-great-sales-associates/</link>
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		<title>Candles of Eden SEO Primer: Build Your Own Community</title>
		<description><![CDATA[Using your blog to start a conversation with your SoyLuscious® customers is a great idea. But even better is when that community takes on a life of its own. When your community thrives and shares information and ideas among themselves, then you have an incredible opportunity to keep your finger on the pulse of your [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/03/candles-of-eden-seo-primer-build-your-own-community/</link>
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		<title>Theme for July 2008 – Managing Your Personnel</title>
		<description><![CDATA[We&#8217;re going to take a different approach to the blog here at Candles of Eden and offer you a variety of postings each month on one theme. We feel we can really explore a topic this way and give you a well-rounded view to approach the operation of your business with our products in a [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/07/02/theme-for-july-2008-%e2%80%93-managing-your-personnel/</link>
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		<title>Use the Web and Candles of Eden to Increase Your Spa Profits</title>
		<description><![CDATA[Using the Internet is of paramount importance for most businesses these days. It&#8217;s a great way to reach a wider audience and a way to connect with potential customers you may never have encountered through traditional marketing channels. With more households every year, using the Internet, it&#8217;s an efficient way to promote your spa in [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/30/use-the-web-and-candles-of-eden-to-increase-your-spa-profits/</link>
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		<title>The First Name That Comes To Mind Should Be Yours</title>
		<description><![CDATA[As a retailer or spa owner, that&#8217;s what you want to be when it comes to your customers&#8217; thought processes. You want to be the name that pops into their head the moment they form a thought that begins the purchasing process. Think of the last time you realized you needed a product or service. [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/27/the-first-name-that-comes-to-mind-should-be-yours/</link>
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		<title>Candles of Eden SEO Primer: Squidoo Lenses</title>
		<description><![CDATA[Squidoo was the brainchild of marketing guru Seth Godin in effort to fill a void that was surprisingly vacant in online media. It offers a free venue for users to create one-page sites, called lenses, about any topic they want&#8230;and make gathering content a breeze. If you remember last week&#8217;s article on creating a SoyLuscious® [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/26/candles-of-eden-seo-primer-squidoo-lenses/</link>
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		<title>Target That 10 Percent That Demands Quality</title>
		<description><![CDATA[You can&#8217;t be all things to all people as an owner-operator retailer. As much as you want to cater to everyone with the greatest assortment of products in every price range, you cannot do it as a smaller retailer and survive the retail game. Carrying a wide range of products in all price points is [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/25/target-that-10-percent-that-demands-quality/</link>
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		<title>Soy candles can increase the air quality in your home</title>
		<description><![CDATA[It&#8217;s no surprise that the use of soy candles is becoming increasingly popular across the nation. Candle aficionados now know that selecting soy candles to decorate and liven their home environment is not only a more financially and environmentally conscientious decision, but is a much healthier option as well.
Many of us know about the traditional [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/24/soy-candles-can-increase-the-air-quality-in-your-home/</link>
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		<title>Why it&#8217;s Smart to Burn Your Candles at Both Ends</title>
		<description><![CDATA[Marketing means doing things in a way that continually grabs buyer&#8217;s attention. In today&#8217;s competitive business landscape, you cannot afford to take a run-of-the-mill approach to your merchandise and display efforts. You need to surprise your clientele continually with innovative and interesting displays that promote products, like your SoyLuscious® Soy Candles, uniquely.

However, while the look [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/23/why-its-smart-to-burn-your-candles-at-both-ends/</link>
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		<title>Candles of Eden’s Exceptional Wholesale Services</title>
		<description><![CDATA[When you want a consistent supply of high-quality soy candles, in great variety, at great prices, then Candles of Eden is the place to be. The design of our wholesale program is to make the selection, ordering, and marketing of our candles a breeze for you, while offering you the opportunity to sell our elegant [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/20/candles-of-eden%e2%80%99s-exceptional-wholesale-services/</link>
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		<title>Candles of Eden SOE Primer: Capturing Niches</title>
		<description><![CDATA[We talked not too long ago about treating your SoyLuscious® customers not simply as one huge market, but as 5 to 10 highly targeted markets. Because it&#8217;s not only more effective to market to a highly targeted group directly, but it is also easier to dominate a highly focused niche than to own a general [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/19/candles-of-eden-soe-primer-capturing-niches/</link>
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		<title>The Butcher, the Baker, and The Candle Maker: Using all 3 for Your Summer Promotions</title>
		<description><![CDATA[It&#8217;s that time of year again. It&#8217;s a time when the great expansive outdoors - or at least the backyard - beckons us to relax in the open air with our barbecues working full-steam to produce our grilled food concoctions. This is the perfect time of year to set up a theme display in your [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/18/the-butcher-the-baker-and-the-candle-maker-using-all-3-for-your-summer-promotions/</link>
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		<title>Are you getting the most out of your candles?</title>
		<description><![CDATA[Many people have the misconception that all you have to do is light the candle and it will take care of the rest. This theory is fine for people who are not concerned with getting the best burn out of their candles, however for those who want to get the most out of their candles [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/17/are-you-getting-the-most-out-of-your-candles/</link>
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		<title>Get Your SoyLuscious® Soy Candle Fundraiser off on the Right Foot</title>
		<description><![CDATA[You need to help organize a fundraiser for your school, church, or other association and you don&#8217;t know where to start. There are many details and logistics to work out to run a successful soy candle fundraiser. However, if you check out our Candles of Eden Fundraising page you will find all the direction you [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/16/get-your-soy-luscious%c2%ae-soy-candle-fundraiser-off-on-the-right-foot/</link>
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		<title>Use Reviews and Testimonials to Spur Sales</title>
		<description><![CDATA[You have a business where you have invested a lot of time, energy, and money to make it a profitable venture. You are offering quality goods and services on a consistent basis. You have received great feedback from your customers on different aspects of your business. Why not use this feedback as promotional tools for [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/13/use-reviews-and-testimonials-to-spur-sales/</link>
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		<title>Candles of Eden SEO Primer: Using Social Networking</title>
		<description><![CDATA[Social Networking with sites like MySpace, Facebook, LinkedIn and Twitter can be a dramatic tool for your SoyLuscious® soy candle business. But there are a few important things you should know before you start setting up your social network (or, if you already have, here are a few things that can help you start getting [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/12/coe-seo-primer-using-social-networking/</link>
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		<title>What Your Customers May Be Telling You without Saying So</title>
		<description><![CDATA[In your business you have probably heard it all, praises and complaints from customers about many things. When the praise comes, it&#8217;s great; it can make your day, knowing that your customers appreciate all your hard work. When the customer complaints come, you have to bite-the-bullet and deal with them. Remember, the customer is king [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/11/what-your-customers-may-be-telling-you-without-saying-so/</link>
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		<title>Sizing Up Scents&#8230;Candle Size Should Complement Room Dimensions</title>
		<description><![CDATA[Just as no two candle scents are alike, neither are rooms in which candles are used. Size does matter when trying to properly distribute the amount of candle scent in any room.
Start by doing a little bit of measuring and math while also exercising trial and error. This will make choosing the ideal candle size [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/10/sizing-up-scentscandle-size-should-complement-room-dimensions/</link>
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		<title>Use These Two Ratios to Measure Your Business Performance</title>
		<description><![CDATA[We all like to see things laid out before us in black and white in many areas of life. We like to know where we stand, and what we have to do to accomplish certain goals, whether it&#8217;s in our personal or business life. We look at figures on our credit card and bank statements; [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/09/use-these-two-ratios-to-measure-your-business-performance/</link>
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		<title>The Economic Value of Soy</title>
		<description><![CDATA[Since it&#8217;s Friday and we&#8217;re heading into the week-end, I thought I&#8217;d end the week off with some general info about Soy. This amazing commodity, which is part of so many products, such as our SoyLuscious® Soy Candles, really packs an economic punch.
The latest report (2007) from The American Soybean Association reporting for the year [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/06/the-economic-value-of-soy/</link>
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		<title>Candles of Eden SEO Primer: Content Freshness</title>
		<description><![CDATA[The third part of the main criteria is freshness. Is your content current? Are you providing new content for your readers on a regular basis (remember, the search engines don&#8217;t care about your store; their only concern is the people searching for information. One way to do that is to add occasional content to help your [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/05/candles-of-eden-seo-primer-freshness/</link>
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		<title>Why Private Labeling Works</title>
		<description><![CDATA[When you choose to go &#8220;Private Label&#8221; with SoyLuscious® Soy Candles from Candles of Eden, you open the door to new opportunities for your business.  Private label candles allow you to differentiate yourself from your competition. You have a product that is in your name and therefore unique to your establishment only.

What&#8217;s great about private [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/04/why-private-labeling-works/</link>
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		<title>How to Sell Soy Candles During the “Off Season”</title>
		<description><![CDATA[As a retailer, you know the importance of keeping your inventory moving.  It&#8217;s sometimes difficult to find ways to market your products or to jump-start sluggish sales during slow periods.  When it comes to candle sales, many retailers believe the prime candle season is during the fall and the busy holiday season.  This simply does [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/03/how-to-sell-soy-candles-during-the-%e2%80%9coff-season%e2%80%9d/</link>
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		<title>Putting Quality before Price in Your Business</title>
		<description><![CDATA[As a business owner, you may often feel pressure to discount prices in order to meet a competitor&#8217;s price. You may feel the need to offer bargain-basement prices to entice new customers into your premises, whether you&#8217;re a gift retailer, a spa, or any other product or service provider. You&#8217;re entering that dangerous territory when [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/06/02/quality-before-price/</link>
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		<title>Target Different Niche Markets for SoyLuscious® Soy Candles</title>
		<description><![CDATA[You probably have a broad customer base shopping at your retail store for SoyLuscious® Soy Candles. However, even if you are targeting a specific market segment there is sure to be a diverse group of clients within that segment. You need to identify the sub-niches within your main market and tailor your promotional efforts to [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/30/target-different-niche-markets-for-soyluscious%c2%ae-soy-candles/</link>
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		<title>Candles of Eden SEO Primer: Site Popularity</title>
		<description><![CDATA[In this week&#8217;s Candles of Eden SEO Primer, we&#8217;re going to talk about popularity. See, optimization is a lot like high school. There are the popular people&#8230;and then there are the rest of us. The popular kids all seem to know each other and hang out together&#8230;and breaking into that clique seems like an impossible [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/29/candles-of-eden-seo-primer-popularity/</link>
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		<title>Why is the Price of Soy Rising?</title>
		<description><![CDATA[It&#8217;s ironic that what is encouraging for the farming community and the environment isn&#8217;t necessarily so for the average consumer&#8217;s pocketbook. Unfortunately, that&#8217;s the reality when it comes to soy wax pricing in 2008.

This year the market is seeing soy prices that have more than doubled since the beginning of 2007. It&#8217;s all due to [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/28/why-is-the-price-of-soy-rising/</link>
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		<title>What&#8217;s in a Wick?</title>
		<description><![CDATA[Consider the lowly wick; the smallest component of a candle.  Just how important is a wick?  Does it really play that significant of a role in the burn ability of a candle?  After all, size, color and fragrance are what most people look for in a candle.  Let&#8217;s take a look at what makes a [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/27/whats-in-a-wick/</link>
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		<title>Have Your Employees Involved With SoyLuscious® Soy Candles</title>
		<description><![CDATA[While you may know all there is to know about SoyLuscious® Soy Candles, are you sure your staff does? It&#8217;s important they do so they can inform in a knowledgeable way the benefits of soy candles to your customers when you&#8217;re not there.

Your employees are ambassadors for your business. They must reflect the same image [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/26/have-your-employees-involved-with-soyluscious%c2%ae-soy-candles/</link>
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		<title>SoyLuscious® Soy Candles Helping Write History</title>
		<description><![CDATA[Candles have a storied past across many cultures and today remain a part of life the world over. The word candle itself comes from the Latin word &#8220;candere&#8221; which means, &#8220;to shine&#8221; or &#8220;to glitter&#8221;. The illuminating, glittering, and warming effects of candles make them treasured objects no matter what their style or design.
From Ancient [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/23/soyluscious%c2%ae-soy-candles-helping-write-history/</link>
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		<title>Candles of Eden SEO Primer: Content Relevance</title>
		<description><![CDATA[Candles of Eden wants all of you out there selling SoyLuscious® scented candles to have the most effective sites helping you sell your products online. So, we&#8217;ve decided to create an SEO Primer just for you. Each Thursday we&#8217;ll cover a new topic in an effort to help you make the most of your websites.
We&#8217;re going to [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/22/candles-of-eden-seo-primer-relevance/</link>
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		<title>See SoyLuscious® Soy Candles the Way Your Customers Do</title>
		<description><![CDATA[The key to success in retail is to view your business through your customers&#8217; eyes. Seeing your business the way your customers&#8217; do means seeing your specific product lines from their viewpoint. Every inventory item you sell must answer a customer&#8217;s wants and needs. When you know what these wants and needs are you can [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/21/see-soyluscious%c2%ae-soy-candles-the-way-your-customers-do/</link>
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		<title>The Wonderful World of Wickless Alternatives</title>
		<description><![CDATA[Candle retailers often get stuck in the rut of only offering one type of candle to their customers and they don&#8217;t consider many of the options that are available to them.  Candles of Eden recognizes that not everyone is a fan of burning candles.  For these people, we offer our SoyLuscious® Simmer Candles [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/20/the-wonderful-world-of-wickless-alternatives/</link>
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		<title>Soybeans: A Very Resourceful Bean that is Great for Candles</title>
		<description><![CDATA[The soybean is a soy plant product, which has many benefits. Uses for this versatile plant seem to grow each year. At Candles of Eden, we pride ourselves on being part of a growing force that is encouraging soy production in America. With an increase in soy farming, to supply various business sectors, the preservation [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/19/soybeans-a-very-resourceful-bean-thats-great-for-candles/</link>
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		<title>Internet Marketing 101: The Key to using SEO and Social Networking to Build Your Candle Business</title>
		<description><![CDATA[A lot has been made of the potential of internet marketing as a way of building a business, whether it&#8217;s online or bricks and mortar. Upon hearing this, the first thing many people do is take their sales brochure and turn it into a website, and take their print ads and turn them into Pay-per-Click [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/16/internet-marketing-101-the-key-to-using-seo-and-social-networking-to-build-your-business/</link>
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		<title>Offer Your Customers Classic Quality</title>
		<description><![CDATA[We all want and love good old-fashioned quality. Whether it&#8217;s a great old film, a reliable comfort-food product you always go back to, or a friend par excellence, we seek that which delivers quality consistently. It&#8217;s no different when it comes to knowledgeable consumers seeking all-natural soy candles. They want a soy candle that delivers [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/16/offer-your-customers-classic-quality/</link>
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		<title>Make Ordinary Days Eventful with SoyLuscious® Soy Candles</title>
		<description><![CDATA[Those traditional holidays and events that roll around each year are perfect opportunities to gain extra sales and serve a larger customer base. However, what about the rest of the year, when you&#8217;re working hard to sell, in anticipation of the next big event or sales season? Is there something you can do to spur [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/14/make-ordinary-days-eventful-with-soyluscious%c2%ae-soy-candles/</link>
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		<title>Going Dye Free for Purity</title>
		<description><![CDATA[While candles come in all sorts of beautiful colors, there are the purists among us who want basic colorless wax in all its purity. Dye free candles are unique creations in their own right. As part of the candle family, they can make as powerful a decorative statement as their colorful siblings. 
A SoyLuscious® Soy [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/12/going-dye-free-for-purity/</link>
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		<title>Candles of Eden Launches New Website</title>
		<description><![CDATA[Candles of Eden is very excited to announce the launch of our newly redesigned website located at www.candlesofeden.com. We put special emphasis on making the site user friendly and easy to navigate. We want to make sure you have the easiest, most enjoyable and most visually appealing shopping experience possible while visiting the Candles of [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/10/candles-of-eden-launches-new-website/</link>
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		<title>Understanding Fragrance Oils and Essential Oils</title>
		<description><![CDATA[While you may see the terms used interchangeably, there are differences between fragrance oils and essential oils. Both types of oils produce wonderfully aromatic candles and offer candle buyers much variety when it comes to choosing a candle scent. However, these two types of oils are unique unto themselves so it&#8217;s good to know the [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/08/understanding-the-differences-between-fragrance-oils-and-essential-oils/</link>
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		<title>Top 3 Tips to Increase Soy Candle Sales Using Press Releases</title>
		<description><![CDATA[A well written press release will bring potential sales to your product line of SoyLuscious® soy candles in several ways. By making your SoyLuscious® candles known through a press release, you expose your soy candle company to the eyes of potential buyers and the media at the same time. Plus, a well optimized press release [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/07/top-3-tips-to-increase-soy-candle-sales-using-press-releases/</link>
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		<title>Air Purification and SoyLuscious® Essentials Soy Candles</title>
		<description><![CDATA[Candles of Eden&#8217;s exclusive SoyLuscious® Essentials soy candles will add ambiance to the homes or offices of both you and your customers and help you both relax after a stressful day. But did you know they can actually purify the air in your homes? Really! How is that possible? The 100% pure essential oils that [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/07/air-purification-and-soyluscious%c2%ae-essentials-soy-candles/</link>
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		<title>Private Labeling SoyLuscious® Soy Candles</title>
		<description><![CDATA[People love receiving a gift that they can use in their home. A SoyLuscious® soy candle is an excellent choice as a private label gift to reward loyal customers. When they light one of these highly fragrant, all natural soy wax candles they not only shine a light upon a room, they also shine one [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/06/private-labeling-soyluscious%c2%ae-soy-candles/</link>
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		<title>Going Green with SoyLuscious® Soy Candles</title>
		<description><![CDATA[While going green with envy is not a cool thing, going green with SoyLuscious® soy candles are. At the same time you&#8217;re providing your customers with a product to enhance their home environment you&#8217;re helping the environment we all live in as well.
Soy candles help the environment in a variety of ways. First of all, [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/06/going-green-with-soyluscious%c2%ae-soy-candles/</link>
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		<title>Launch of Candles of Eden&#8217;s SoyLuscious® Soy Candle Blog</title>
		<description><![CDATA[We are very excited to announce the launch of our new blog designed specifically for Candles of Eden&#8217;s clients and potential clients!
Subscribe to, or visit our blog often to learn unique ways to market to your clients. You will learn SEO techniques as well as techniques for brick and mortar stores and fundraising organizations. You [...]]]></description>
		<link>http://blog.candlesofeden.com/2008/05/01/launch-of-candles-of-edens-soyluscious-soy-candle-blog/</link>
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