It’s a given in the business world that increasing sales and reducing costs leads to greater profits. Every retail store or spa owner wants that. We want that as well for ourselves, here at Candles of Eden. If we didn’t we would have no business “being in business”. However, a commitment to increase profits must not mean a commitment to buying the lowest priced inventory around in an effort to keep costs low. A commitment to offering your customers quality products means you must not make your inventory purchases based on price alone.

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We talked previously, here at the Candles of Eden Blog, about having a selling plan for your inventory. While that posting dealt with having an overall selling plan for all your merchandise, you also need a plan for your display activities. Specifically, your front-end, highly visible, high-traffic displays. When you devote prime space in your store to specific products or inventory classifications, you have to consider four things. These are:

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It is common knowledge that there’s always one more thing that needs doing when it comes to running a retail or spa business. Your job as an owner-operator or manager is to make sure all the doing “gets done”. It can be hectic at times, which is even more reason to have your staff trained to handle functions for you. This is true when it comes to handling your Candles of Eden and other quality product lines. You will help your business operate more efficiently and profitably when you make your employees inventory specialists along with you.

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It can seem that all you do is look at numbers when it comes to running a retail or spa business. You are constantly looking at daily sales figures, order numbers, SKU numbers, wage percentages, mark-up and markdown percentages, and more, ad infinitum it seems. These are all important figures and data to consider and are a necessary part of measuring how your enterprise is doing.

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While it is always candle selling season, in the sense that you sell Candles of Eden products 52 weeks of the year, it is not always “prime” candle selling season. When it is prime candle selling season you have to have a plan for selling that extra SoyLuscious® Soy Candles inventory that you have on hand to meet increased customer demand. When you plan your work and work your plan, you increase the chances that you will sell the amount of soy candles you have forecast for the season. That means greater profits for your retail or spa business.

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With prime selling time for your Candles of Eden and associated products not too far away, it’s time to think about highlighting each of your inventory classifications during the coming season. Customers love variety, and they love seeing displays that change regularly with new and vibrant colors and different product lines. When you give each of your inventory classifications time in the limelight, you keep your store environment fresh and interesting.

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In today’s competitive business climate, increasing cash flow is of prime importance to a retailer. Because you are in business to move merchandise out the door, and not just from receiving area to sales floor, you have to make sure you know which products are moving and which ones are not. With a wide product assortment including Candles of Eden and other quality products, you can sometimes lose sight of what is really selling and what is really sitting. When you age your inventory, you can see which products produce cash flow and which do not.

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Here at Candles of Eden we take our customers very seriously. We strive to uphold the highest of standards with our customers to ensure we are not only meeting your expectations, but are exceeding them. We want to thank all of our customers and do all we can to support the success of your businesses. Because of this, we will highlight one of our many loyal customers each month. If you have a success story with Candles of Eden or just want to share your love of our product please contact us so we may highlight your company as well. That being said I would like to introduce this month’s customer highlight company: J.Tyler’s Candle Shop.

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With the prime candle selling season on the horizon, now is the time to make those forecasts for your Candles of Eden inventory requirements. When you place orders based on careful forecasts, you ensure you have enough product to meet sales demand, while not overstocking and tying up too much money in inventory. There are any numbers of things to consider when deciding stock requirements – things unique to your own business. However, there are basic things to consider that are common to all businesses when it comes to forecasting.

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Well, we’re into August and summer’s progressing nicely here at Candles of Eden. We hope you are enjoying bright days, bountiful barbecues, beautiful beaches, and everything else that the season brings. There’s another season on the horizon as well - that’s prime candle selling season, where you can really grow your SoyLuscious® Soy Candle sales.

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