Candles of Eden would like to introduce Wayne and Chainapa Wielgos, Corporate Directors of OH! Soaps & Skin Care (will be changing to OH! Soaps and Candle Works effective January 3rd, 2009) for our November Retailer Spotlight.

OH! Soaps & Skin Care was founded in 2003 and they have two stores in Florida. They also offer customers the convenience of shopping online at www.ohsoaps.com.

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Welcome to November, on the first Monday of the month here at Candles of Eden. While this month rolls along as part of the prime-selling season, it is also the month of Thanksgiving. Of course, it’s also the lead-in to December, when the holiday selling season peaks. Overall, November gives you the opportunity to pause for thanks… and prepare for the holidays.

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It seems like it just began and now it’s come to an end… October that is, and with it the end of our series of blog postings for this month. We looked at various aspects of taking advantage of craft shows, home shows, and fundraisers to promote Candles of Eden and other products at this time of year. We also looked at general advertising/promotion and customer service initiatives that are part of running a successful business.

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I love the aroma of molasses cookies baking in the oven. I whipped up a batch just last weekend to the delight of my boys. The delectable smell made me think of the Buttery Gingerbread candle I had tucked away on my shelf. So for this review, our subject is the 22 oz. SoyLuscious® Luxury Jar Buttery Gingerbread candle.

I removed the lid and was immediately impressed with the cold scent throw. I let the candle sit on my desk and without even burning it I could smell it when I walked in my room. Wow!

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When you promote SoyLuscious® Soy Candles, you want to extol the many benefits of the product to your customers. Customers who visit your craft show booth, in-home presentation, or partake in your fundraiser want to know why they should buy Candles of Eden soy candles compared to traditional petroleum wax candles. When our products are a main part of your craft show booth, home show event, or fundraiser you must educate your customers on exactly what soy candles are all about.

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When it comes time to prepare your website to promote Candles of Eden and other quality products, it’s important to understand the power of keywords. Keywords are like main traffic arteries that drive people right up to your cyber doorstep. Proper use of keywords to optimize your website for search engines can help you significantly increase the amount of traffic you receive.

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With it being prime season for selling Candles of Eden candles and other quality products, you will certainly meet new customers who happen upon your business for the first time. The increase in the number of shoppers encountering your business means opportunities for you to build long-term relationships. New shoppers may experience what you have to offer via a craft show, home show, fundraiser, or your retail shop or spa. Your job is to turn these new customers into repeat customers.

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An old advertising adage states, “Don’t sell the steak; sell the sizzle.” What it implies is that you need to market the benefits of your product not the physical product itself. In addition, you sell your clientele on why the benefits are right for them. You need to do this when promoting your Candles of Eden and other quality product lines. “Don’t sell the candle; sell the mood” should be your mantra.

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Running any type of business involves investing in relationships. No matter what avenue you choose to sell goods and services you are constantly interacting with individuals. You may run a retail store or spa selling Candles of Eden products. You may do this exclusively, or partake in selling your merchandise via craft shows as well, to promote your business. Maybe your organization involves themselves in yearly fundraisers. You may engage in regular in-home selling events as a way of doing business. In all instances, you deal directly with people…one-to-one.

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As you operate your business, selling Candles of Eden and other quality products, there will always be the measuring of business performance. While recordkeeping in the form of basic bookkeeping is a part of running a business, you have to go beyond simple ledger entries. A better understanding of the health of your business will come from “Accounting”, not just “Bookkeeping.”

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