Running a retail store or spa, selling Candles of Eden and other fine products, is an opportunity to serve others. By offering high-quality products and exemplary customer service, you meet your customers’ needs on two fronts. First, you meet their practical needs for physical products. Second, you meet their personal needs to do business with [...]

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Welcome to November, on the first Monday of the month here at Candles of Eden. While this month rolls along as part of the prime-selling season, it is also the month of Thanksgiving. Of course, it’s also the lead-in to December, when the holiday selling season peaks. Overall, November gives you the opportunity to pause [...]

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It seems like it just began and now it’s come to an end… October that is, and with it the end of our series of blog postings for this month. We looked at various aspects of taking advantage of craft shows, home shows, and fundraisers to promote Candles of Eden and other products at this [...]

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When you promote SoyLuscious® Soy Candles, you want to extol the many benefits of the product to your customers. Customers who visit your craft show booth, in-home presentation, or partake in your fundraiser want to know why they should buy Candles of Eden soy candles compared to traditional petroleum wax candles. When our products are [...]

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With it being prime season for selling Candles of Eden candles and other quality products, you will certainly meet new customers who happen upon your business for the first time. The increase in the number of shoppers encountering your business means opportunities for you to build long-term relationships. New shoppers may experience what you have [...]

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As you operate your business, selling Candles of Eden and other quality products, there will always be the measuring of business performance. While recordkeeping in the form of basic bookkeeping is a part of running a business, you have to go beyond simple ledger entries. A better understanding of the health of your business will [...]

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As October rolls along, all of us at Candles of Eden hope you’re taking advantage of the prime selling season upon you. It’s the season for tying in your candle promotions with themes of autumn, Thanksgiving, and coming-sooner-than-you-think Christmas. Now is the time to ramp up your efforts to maximize sales in October, November, and [...]

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It’s that time of year again – a season of fast approaching fall colors and a crispness in the air in many regions. We’re all primed for the…well…prime selling season upon us, here at Candles of Eden. We hope you’re also ready to garner those extra sales the season brings.

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I have a confession: when I was asked to review The Business Coach, I was a bit hesitant because I couldn’t imagine a “self-help” business book being remotely enjoyable to read.  I envisioned page after page of dry, statistical data that would leave me bleary-eyed.  Well, I am pleased to inform you that nothing was further [...]

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When it comes to promoting your retail store or spa, you certainly have many options in today’s technologically advanced society. While you will still adapt traditional methods for advertising your Candles of Eden and other product lines, you will do well to utilize consistently what the Internet offers businesses. In fact, it’s a necessity if [...]

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