You’ve heard the saying “ignorance is bliss”; that may be true in certain situations concerning certain things –sometimes it’s just better not to know what’s going on. That however is not the case when it comes to business. In a retail or spa business where you promote Candles of Eden and other products, it always [...]

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There are many alternatives available to you when it comes to advertising your business and your Candles of Eden products. Depending on your budget, you can choose several advertising options, or just concentrate on one or two. However, you cannot make those decisions until you look at advertising options in terms of what each costs [...]

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When it comes to advertising your Candles of Eden and other quality products, you want to reach as many people in your niche market as possible. However, not all advertising methods “reach” the same number of people. This advertising “reach” is the number of people you are speaking to at once.

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Many things can go right with your Candles of Eden and other promotions. When promotions run well, and sales soar, it’s great. You’re customers are enthusiastic about what you are offering them and how you are offering it to them. You’re enthused because you are reaping dividends for time, effort, and money invested.

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There is one misconception when it comes to advertising. Whether its trumpeting your Candles of Eden, or any other quality product line, the misconception is that advertising is all about price. This is where many ads fail. Your customers have to pick up other messages intuitively from your advertising besides the price message.

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With the prime candle-selling season here it’s time to put into action any Candles of Eden promotions plans already formulated. If you are not yet quite sure how you will promote your soy candles and accessories, and other product lines, why not tap into a special resource for some ideas. That special resource is your [...]

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A lot of people try to jump on the latest buzz to generate a lot of traffic. They work hard to find a way to tie their product or service to whatever is hot in the news. They scour the net looking for…whatever it is that everyone is looking for, and then they create a [...]

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What, you think this is off topic? Not so fast! Actually, you need to think about much more than your website’s pages when considering your SEO strategy. I want to walk through your newsletter with you to illustrate why.
Now, I’d highly recommend that, if you aren’t already sending out a newsletter–physical or electronic–consider starting. You’re [...]

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Using your blog to start a conversation with your SoyLuscious® customers is a great idea. But even better is when that community takes on a life of its own. When your community thrives and shares information and ideas among themselves, then you have an incredible opportunity to keep your finger on the pulse of your [...]

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Using the Internet is of paramount importance for most businesses these days. It’s a great way to reach a wider audience and a way to connect with potential customers you may never have encountered through traditional marketing channels. With more households every year, using the Internet, it’s an efficient way to promote your spa in [...]

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